Wednesday, May 6, 2020

Business Research Methods On Communicationâ€Myassignmenthelp.Com

Question: Discuss About The Business Research Methods On Telecommunication? Answer: Introducation The article written by Nardotto et al., (2015), has been conducted in the telecommunication market in UK to see the coverage of the market that the industry enjoys. Accordingly, a qualitative and quantitative study has been conducted to understand the extent of the industry in the UK market. The article authored by Jurisic Azevedo (2011), shows that the telecommunication sector in UK in 2000 has undergone a dynamic change with the advent of the mobile technology as the mobile telephony has experienced tremendous growth. Currently, telecommunication strives to be the most important sector in service marketing Financialwith a penetration rate of more than 100%. The study done by Caporale Spagnolo (2011), has come across the competitive strategies that the telecommunication sector in UK has taken up which is being highlighted by Porters Five Forces. The article written by Al-Debei Avison (2011), focuses on UK telecommunication aspect has also shown the penetration of internet in the ordinary UK households. The aspect of mobile internet has become quite important, and the advent of smartphones has given the phenomenon a boost. The telecommunication market has been flooded with services like a landline, mobile phones, the internet, mobile internet, data services and others. Discussion of common themes: Both the qualitative and quantitative study of the telecommunication market in UK has shown the penetration of the customer segment that the industry enjoys. The quantitative study done by Caporale Spagnolo (2011), has shown the wide network coverage, service availability and competitive prices that the industry offer to its customers. In the same manner, the qualitative study written by Al-Debei Avison (2011), has shown the greater bargaining power that the customers enjoy in the market. The qualitative study has shown that the UK market stands to be the largest per capita e-commerce market and the second largest online advertising market on a global scale. Again the quantitative study done by Jurisic Azevedo (2011), has shown that internet penetration amongst the UK population is considered amongst the highest globally. 80% of the population is found to have internet access, and the number of internet users on a daily trend has been on the rise. Again the study conducted by Nardotto et al., (2015), has been very benevolent of the fact that internet usage is quite advanced in the UK economy. Mobile internet has found a broad prospect in the UK scenario which is being upheld by both the qualitative and quantitative study of the management. Discussion of different themes: Besides certain similarities, there have been specified differences between the results of the qualitative and quantitative studies that have been conducted on the UK telecommunication industry. The qualitative aspect of Al-Debei Avison (2011), has been very specific about the role of the telecom operating organisations like Vodafone, O2, Orange, and T-Mobile whereas the quantitative study was done by Caporale Spagnolo (2011), has been regarding the overall aspect of the telecommunication industry like market penetration, internet usage and others. The qualitative study has dedicated a streamlined study on the competitive aspect of the sector along with the relevance of the different players in the industry which has been ignored by the quantitative study. The quantitative study of Nardotto et al., (2015), has been very specific about the growing trend and the proportion of growth that the industry experienced. Basically, the quantitative study has taken the initiative to show the excellent feat that the UK telecommunication industry. Contrarily, the qualitative study by Jurisic Azevedo (2011), has focused on the position of the customers in the market and the stronghold they had been in the market for a while owing to the advent of mobile telephony. So both the qualitative and quantitative study while focusing on the telecommunication industry has gone towards the different direction to provide a wholesome picture. Discussion of study limitations: The study conducted somewhat seems to be narrow as it has deliberately focussed on the aspects of telecommunication only. The study by Al-Debei Avison (2011), would have been more meaningful if it has been conducted in the context of the service sector. The study by Caporale Spagnolo (2011), has been imperative for the views of authors and in certain scenarios surpassed the real factors to hold on his perception. Though the study has been conducted on the landscape of UK, it has not specified the implications of the telecommunication sector in its various territories. The sample size considered for the study has not been enough as the number of samples is quite smaller than the requirement of the study. The study by Jurisic Azevedo (2011), would have been fulfilled with the inclusion of more such relevant samples which would provide valuable insight to the study of telecommunication industry in UK. Again the study by Nardotto et al., (2015), has given more importance to the qualitative aspect of the telecommunication industry leaving aside the quantitative elements of the study which would have provided a wholesome approach to the study. Discussion on further research directions: The study by Al-Debei Avison (2011), has definitely left scope for further introspect that could give a new dimension to the telecommunication industry prevailing in UK. Again the study done by Caporale Spagnolo (2011), has been conducted under a specified condition wherein the bright aspect of the industry has been shown. The study would have been more resourceful if the same had been done in a recessionary period. The study will have been more interesting if diverse scenarios have been considered. The study by Jurisic Azevedo (2011), conducted show different elements of the study resulting out of the qualitative and quantitative aspects. The diverse elements shown in this study puts the matter into a very ambiguous scenario. The results of the study by Nardotto et al., (2015), are not in proper place though the results of the qualitative and quantitative study show towards the same direction. The study, in this case, would have been more compact if a hypotheses testing could have been done to prove the authenticity of the research. References Al-Debei, M. Avison, D., 2011. Business model requirements and challenges in the mobile telecommunication sector. Journal of Organisational Transformation Social Change, 8(2), pp. 215-235. Barnaghi, P., Wang, W., Henson, C. Taylor, K., 2012. Semantics for the Internet of Things: early progress and back to the future. International Journal on Semantic Web and Information Systems (IJSWIS), 8(21), pp. 1-21. Battistella, C., 2014. The organisation of Corporate Foresight: A multiple case study in the telecommunication industry. Technological Forecasting and Social Change, 87(2), pp. 60-79. Caporale, G. Spagnolo, N., 2011. Stock market integration between three CEECs, Russia, and the UK. Review of International Economics, 19(1), pp. 158-169. Crawford, S., 2013. Captive audience: The telecom industry and monopoly power in the new gilded age. New York: Yale University Press. Jurisic, B. Azevedo, A., 2011. Building customerbrand relationships in the mobile communications market: The role of brand tribalism and brand reputation. Journal of Brand Management, 18(4-5), pp. 349-366. Nardotto, M., Valletti, T. Verboven, F., 2015. Unbundling the incumbent: Evidence from UK broadband. Journal of the European Economic Association, 13(2), pp. 330-362. Whalley, J. Curwen, P., 2012. Third time lucky? An exploration of Hutchison Whampoa's involvement in the mobile telecommunications industry. info, 14(2), pp. 17-41.

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