Information Systems Case Study

Challenges emerging from useless data frameworks in assembling SMEs  ± contextual investigations J. G. Thoburn Coventry University, UK S. Arunachalam Coventry University, UK A. Gunasekaran University of Massachusetts, North Dartmouth, Massachusetts, USA Keywords Information frameworks, Agile creation, Small-to-medium-sized ventures Introduction Today, fabricating associations are progressively required to be profoundly optimised.Abstract The capacity to react quickly and adequately The need of keeping up optito produce new items and administrations has mal activities and turning into a coordinated and responsive undertaking is become less a technique for increasing upper hand, however increasingly a methods for getting progressively imperative to make due in the worldwide market. endurance. Numerous organizations have seen the need Consequently, all assets in the to embrace an entire scope of practices that diminish organizations should be successfully data sources and squander, an d permit more noteworthy responmarshalled.Traditionally SMEs siveness to client needs and the markethave focused on the 4Ms  ± cash, materials, machine and spot. In response to changing necessities labor yet have regularly neand conditions, fabricating standards glected the compelling administration keep on being characterized. It is conceivable to recognize of data, which numerous creators recommend is at the core of two patterns: those tending to overwhelmingly any deft organisation.The impact the connections required in neighborhood and worldwide is lacking or divided infor-exchanging situations, for example, that portrayed mation frameworks (IS) that don't by Porter (1996) and those frameworks concentrating on address the requests of operational or the more extensive key needs authoritative structures inside an enterof the organization. The investigation repeat, for example, business process re-building ported here analyzes the diversi(Hammer and Champy, 1993).Arguably, the ti es of issues that happen in spry assembling worldview joins both. three unique organizations and, Changes in data innovation and analyzes their frameworks to the interchanges over the most recent two decades have beliefs of lithe assembling. further moved the parity towards the client. There has been a colossal development in the quantity of PCs being used, putting immense force on the work area, at ever-diminishing equipment cost.The appearance of the Internet and the extension of the free market in broadcast communications present the choice of basic and ease correspondence. Presently it has gotten simple for all players in the gracefully chain, or even individual buyers, to quantify determination, cost and flexibly execution against their requirements. They can buy merchandise that definitely meet their prerequisites from anyplace on the planet, bypassing any apparent weaknesses of their nearby marketplace.In reaction to the requirement for deftness or the necessities to interfac e various pieces of the International Journal of Agile association or components of a gracefully chain Management Systems 1/2 [1999] 116â ±126 successfully, frameworks are developing that may # MCB University Press generally change the association of [ISSN 1465-4652] assembling. All together that they may [ 116 ] accomplish this, organizations should unmistakably comprehend and sort out their data assets at the most punctual conceivable stage in their development.It is evident that solitary those undertakings that can react to advertise requests with least defer will endure. Kidd (1996) contends: The dexterity that emerges can be utilized for upper hand, by having the option to react quickly to changes happening in the market condition and through the capacity to utilize and abuse an essential asset, information. Individuals should be united, in unique groups conformed to unmistakably characterized showcase openings, with the goal that it gets conceivable to level each other's info rmation. Through this procedure is looked for the change of information into new items and services.High response adaptability will be close to a qualifier later on, similarly as top notch is today. This adaptability can't be acknowledged by cutting edge hardware alone. Human imagination and hierarchical capacity, if important upheld by cutting edge PC based instruments, will be the reason for endurance and achievement procedures. This paper depicts concentrates over a time of 15 months, of three organizations, and examinations how far they are away from having the capacity to get lithe, by inspecting the territories that were dysfunctional.It investigates the significance of data the executives and evaluates data frameworks set up in these organizations. It examines the requirement for an increasingly organized and all encompassing way to deal with moving data in its different structures to the various regions of an association, intending to give ideal access to data while disposin g of inefficient duplication just as creating and testing new information about the association's evolving necessities. Data characterized The term data is generally and frequently incorrectly utilized. Numerous creators concur that J. G. Thoburn, S. Arunachalam and A.Gunasekaran Difficulties emerging from broken data frameworks in assembling SMEs  ± contextual analyses International Journal of Agile Management Systems 1/2 [1999] 116â ±126 there are three natural sorts: information, data and information. Notwithstanding, this paper contends that there is a fourth, knowledge, which is particular from the others. Everything except information require a comprehension of the socially characterized setting  ± where the data, information and insight originated from, the suppositions encompassing them, and their significance and impediments. Every one of them might be characterized as follows: .Data: a progression of perceptions, estimations or realities. . Data: data will be informat ion sorted out into significant examples by methods for the utilization of information. The demonstration of sorting out information into data would itself be able to create information, when an individual peruses, comprehends, deciphers and applies the data in a particular work circumstance. . Information: the scholarly capital inhabitant inside an association. The realities, encounters or skills known by an individual or gathering of individuals, or held inside an association, picked up by individual or shared encounters, preparing or instruction. Insight: what an organization has to think about its serious, monetary, specialized and industry condition to empower it to envision change and define techniques to best accommodate the necessities of the commercial center and its particular clients. However numerous parts of an organization's IS are based, not around formal or innovation based arrangements, but instead on casual or human situated frameworks. Mintzberg (1997) inspected a wide scope of administrative work, dominatingly in huge associations. He announced that directors, while 40 percent of their time was committed to picking up and sharing data, normally utilized casual frameworks fixated on people.Nevertheless, he presumed that: the activity of overseeing is in a general sense one of preparing data. that dealing with an organization was basically a matter of control. In any case, this infers an unbending nature of structure and custom that doesn't fit well with the present association, and absolutely doesn't advance readiness. Compliment, less various leveled business frameworks limit control and make it hard for the board to accomplish undertaking wide guideline. Smith (1984) in any case, accepted that the imperativeness of living frameworks was not a matter of control, but instead of dynamic connectedness.Veryard (1994) contends that: frameworks are a unique interaction among adjustment and non-adjustment. This is unequivocally what is required in deft associations, where there remains the requirement for strength and responsibility, in a situation of vital and maybe fast change. Dynamic connectedness in a dexterous association is given by the progressions of formal and casual data. Veryard further recommends that: the future has a place with advantageous interaction  ± outer combination in quest for regular business points. The creators' examination and experience shows that casual frameworks are similarly significant in all aspects of the organisation.This seems, by all accounts, to be particularly evident in littler associations, where they have less evolved conventional frameworks, or formal frameworks are not performing ideally. So as to more readily comprehend and incorporate the IS, the crucial job of casual frameworks must be considered. The requirement for data frameworks in SMEs to effectively convey and control for the majority of this century, old style the board essayists, for example, Henri Fayol (1949) and G ulick and Urwick (1937) trained This is prove in those all-inclusive ventures currently answered to be emerging.If this natural view is sought after, it very well may be seen that natural life forms, particularly human ones, accomplish accurately the consistent adjustment that is depicted in the nimble worldview. The best people can mix data from their outer condition, with information on their own capacities, utilizing formal and casual frameworks, while holding data and information in memory. There is steady structure and maintenance of information, with skills instructed by model just as by the proper techniques to be found in training and training.Concurrently, huge numbers of the control and co-appointment frameworks, even those educated, become to a great extent autonomic, allowing progressively compelling handling of natural and conditional changes. Such frameworks might be unmistakably seen at work in people when they are, for instance, driving a vehicle. Inability to work s uccessfully in those conditions prompts extreme outcomes. Additionally, by consolidating with others, capacities might be stretched out to be definitely more than the whole of the parts.Accordingly, natural frameworks may give helpful models to what might be required to happen in assembling associations of things to come. With natural life forms, the requirement for versatile ISs is generally significant in development and early learning stages, or in the midst of an essentially

5 Career Strategies You Can Take from The Art of War

5 Career Strategies You Can Take from The Art of War In the event that you’ve ever perused The Art of War by Sun Tzu, you realize that it was intended to be a guide for genuine fighting. Taken marginally less actually, every one of these hundreds of years after the fact, it’s likewise a convenient guide for drawing closer and enduring any sort of contention, including those at work also a fabulous introduction for building your administration aptitudes. Let’s take a gander at a portion of the key focuses in the book that you can apply to your own career.1. Procedure is Everythingâ€Å"Victorious warriors win first and afterward do battle, while crushed warriors do battle first and afterward try to win.†If you don’t have an arrangement, it’s simple to get buried in the everyday and dismiss your objectives. It’s pivotal to have present moment and long haul proficient objectives so you’re gaining dynamic ground, rather than simply managing whatever comes your direction and looking ou t for the following thing.2. Be Ready to Compromiseâ€Å"The most noteworthy triumph is what requires no battle.†You may know you’re directly on a specific point or an approach to get things done, however inquire as to whether I bet everything on this, what is accomplished here? Some portion of being a colleague implies being prepared to bargain and haggle to ensure work is completing. On the off chance that you’re taking a shot at your own, at that point sure-it’s your way or disaster will be imminent. In the event that you’re working with others, it’s essential to consider their perspectives also. Realizing your needs can assist you with making sense of when it’s imperative to battle for something, and when you’d be in an ideal situation finding a compromise.3. Keep Calmâ€Å"The incomparable specialty of war is to repress the foe without fighting.†Work isn't the spot to lose your cool, in any event, when things are un pleasant, or somebody drives you crazy. Discover elective approaches to settle clashes without shouting. You can likewise take a shot at your at-work unwinding strategies to assist you with adapting to pressure and resolve issues without taking off the handle.4. Grasp Office Politicsâ€Å"He will win who realizes how to deal with both predominant and second rate forces.†Workplaces have legislative issues. This is similarly as obvious on the off chance that you work in a drive-through joint all things considered on the off chance that you work for a Fortune 500 organization. Whenever you set up various characters to accomplish shared objectives, some portion of your own activity will be cooperating with others to ensure you’re getting things done.Rather than stay away from clashes, take a shot at them and through them. You’ll be constructing acceptable abilities, and piling on experience focuses you can highlight later for an advancement or another job.5. Keep Yo ur Confidence Levels Upâ€Å"You need to put stock in yourself.†Strategy, arranging, and great propensities are awesome approaches to support your vocation, yet they’re not the most significant component you are. On the off chance that you play to your qualities and realize that you can deal with whatever comes your direction (regardless of whether it requires some additional fight arranging), that certainty can improve both your work execution and the nature of chances that come your direction.

CVS Essay Example | Topics and Well Written Essays - 750 words

CVS - Essay Example As contenders, the two organizations screen the moves of one another along these lines guaranteeing that they change their showcasing methodologies as needs be. CVS Pharmacy’s items are less expensive than the medications at Walgreen. The distinction in the costs emerges from the uniqueness of the business sectors the two drug stores target. Medications at CSV are averagely $1 less expensive than at Walgreen. Walgreen focuses on the affluent while CVS focuses on the working class a component that legitimizes the distinctions in evaluating. The two drug stores publicize their items and administrations in various media relying upon the cost ramifications of such other than their adequacy in arriving at the intended interest group. Such media incorporate boards, radio, TV and paper among numerous others. Furthermore, the drug stores appreciate vital areas in the urban areas, an element that depicts the entrepreneurs’ thought of spot as a principal component of the showcasing blend. Internet based life is one more promoting stage that the two drug stores use distinctively in developing their pieces of the overall industry. â€Å"Such various stages as Facebook and Twitter offer advertisers with one of a kind stages for associations as the two gatherings share data by posting on the dividers of each other.† (Palmer 53). The two drug stores utilize the destinations diversely inferable from their exceptional structures and hierarchical societies. CVs drug store has various Facebook pages and gatherings in which the company’s advertisers connect with their intended interest groups through posts and remarks in this manner sharing thoughts on the exhibition of the drug store in the market. Other than Facebook, the organization has a few Twitter accounts, which fills a comparable need. Walgreen has comparable stages in which it speaks with its intended interest group while doing similarly viable advertising inquires about. CVS Pharmacy for instance acquainted web based shopping owing with the coming of

How to Survive a Winter Storm or Blizzard

Step by step instructions to Survive a Winter Storm or Blizzard Realizing how to endure a snowstorm or other winter storm is a pivotal, (however ideally unused) piece of information everybody should know. There are different kinds of winter storms and each can be savage killers. Imagine being snowed inâ or being abandoned in a vehicle during a snowstorm. Okay skill to endure? This guidance could spare your life. The most effective method to Survive a Winter Storm Outside: Look for some type of asylum right away. Blowing winds can cause the breeze chill to diminish your center internal heat level to hazardous levels. The danger of frostbite and hypothermia increment consistently you are presented to the cold weather.If you are wet, attempt to get dry. Lighting a little fire won't just give warmth however will empower your attire to dry out.Deep snow can really go about as a protection from the breeze and cold temperatures. Burrowing a snow cavern can really spare your life.Stay hydrated, however DO NOT eat snow. (Because your body must warmth the ice so as to soften it into water, youd really lose heat.) If you do get your water from day off, sure to dissolve it beforeâ drinking it. (For instance, useâ a warming source or aberrant body heat like a container inside your jacket, yet not straightforwardly close to yourâ skin.)â In a Car or Truck: Never leave yourâ vehicle. On the off chance that you are abandoned, it will offerâ a type of assurance from overexposure to the virus. A solitary individual strolling through the snow is likewise harder to discover than an abandoned vehicle or truck.It is alright to run the vehicle for brief periods to give some warmth. Make sure to break the windows a modest quantity to take into consideration the course of outside air. Risky fumes vapor, including carbon monoxide, can develop rapidly. This is particularly obvious if the tailpipe is covered in the snow.Keep yourself moving. A vehicle offers no place for you to keep your blood streaming, yet practice is an absolute necessity. Applaud, step your feet, and move around however much as could reasonably be expected in any event once 60 minutes. Notwithstanding keeping your body moving, shield your psyche and soul from getting down, discouraged, or excessively stressed.Make the vehicle noticeable for a salvage. Balance bits of splendid shaded fabric or plastic from the windows. In the event that the snow has quit falling, open the hood of the vehicle as a sign of misery. At Home: On the off chance that the power goes out, utilize an elective type of warmth with alert. Chimneys and lamp fuel radiators can be perilous without legitimate ventilation. Get kids far from any elective warmth source.Stick to one space for warmth and close off pointless rooms in the house. Ensure there are no air spills in the room. Keep daylight spilling through the windows in the day, however coverâ all windows around evening time to keep warm air in and cold outside air out.Keep hydrated and sustained in the event that the warmth is out for an all-inclusive timeframe. An undesirable body will be more vulnerable to the cold than a sound one.Pets should likewise be shielded from the virus. At the point when temperatures dip under freezing, outside pets ought to be moved inside or to a shielded zone to shield them from the virus. Different Tips for Winter Weather Safety Continuously have a winter climate survival kit accessible. While these can be bought, its in every case best toâ create your own first aid pack for your home and your vehicle to tailor it to the climate danger. In the event that you have little youngsters, make sure to really work on utilizing the units. In case of a winter crisis, children should know where the pack is found and how to utilize it. Notwithstanding having a winter wellbeing unit, all relatives ought to have the option to perceive the indications of hypothermia and fundamental emergency treatment for cold introduction. At long last, if your area is inclined to winter tempests of any sort, consider buyingâ a climate radio with the goal that regardless of youre consistently connected to the most recent gauge. Various kinds of winter climate warnings each have their own threats. You mightâ also like to look at these extra winter climate assets: 5 Ways to Keep Warm in Cold Winter WeatherWinter precipitation: day off, and freezing rainWhat is a noreaster?Whats a lake impact blizzard? Refreshed by Tiffany Means References A Guide to Survival from the National Oceanic and Atmospheric Administration - National Weather Service Warning and Forecast Branch, November 1991 NOAA/FEMA/The American Red Cross

President of Higher Education Services Corporation Essay Example

Leader of Higher Education Services Corporation Essay Example Leader of Higher Education Services Corporation Paper Leader of Higher Education Services Corporation Paper As the world travels through the 21st century, we really want to perceive the rate at which new infections are being found spread and treated. The medicinal services framework is overburdened as the patients and malady complexities persistently increment messed up with regards to the social insurance laborers and suppliers. This bill was presented in thought with the waning number of medicinal services laborers. This bill should expand the quantity of laborers in the social insurance framework. This is through arrangement of money related help in type of grants to nursing understudies or the individuals who need to enter any nursing program with grants. It additionally targets establishments like universities that offer nursing and gives them awards. These assets are for extension of projects that train medical caretakers, to set up more offices for nursing understudies and include the open doors for nursing instruction at network based associations. In the event that the bill is established the Commissioner of Education, Health and President of Higher Education Services Corporation can distinguish deficiencies in New York and dispatch some prepared medical caretakers understudies under this program. He can likewise dispatch educators to prepare nursing understudies at any office that needs more staff. The bill is supported essentially by Scozzafava. Other co-supports are Giglio, Bacalles and Errigo. There are additionally different multisponsors who are included. These incorporate Mc Donough, Miller, Oaks, Quinn, Burling, Barclay, Kolb, Finch, Tedisco, Raia and Sayward. Anyway like some other bill, there are the individuals who contradict the bill. The association of laborers is one of them. They feel it will be monetary extorting to get individuals into a calling that they are not by any means intrigued by. On the off chance that this bill can get financing from the state spending plan, different associations will attempt to do likewise. in the occasion there will be raising of duties to provide food for this assets. This will prompt open objection and more resistance towards the bill. The primary point of the bill is to give assets and awards to nursing instruction It will bolster both open and private baccalaureate and graduate nursing training program. This bill is additionally expected to builds preparing programs as opposed to balancing existent uses. This subsidizing will likewise continue the medical caretaker instructors as they offer educating administrations. This subsidizing guarantees that more inhabitants are selected into the nursing proficient and they get held in the calling. This bill additionally targets more established nursing understudies who might be encountering issues in getting advances because of obligation commitments. This program will prompt depleting assets of an association. It needs to step up and increment methods of getting income. The individual association needs to plan and work intimately with the administration so the state can put aside a few assets in its financial plan. In the event that the state doesn't contribute, the included patrons need to contribute more to accommodate this program. There are both positive and negative effects. Inhabitants may enroll for this program for individual purposes like getting monetary salary while they are not keen on offering the types of assistance. The quantity of understudy enlisted might be such huge numbers of with the end goal that the association will most likely be unable to provide food for every one of them. A few inhabitants may go into a profession that they are not inspired by and not of their decision in view of the free assets. This may make them to offer poor types of assistance any place they will be appended. This may prompt disintegration of the picture of the medicinal services associations where they will work and therefore increment in versatility of the populace. On the positive side, there will be more laborers in the social insurance framework consequently calming the as of now overburdened laborers. There will be an incredible improvement in administration conveyance. This will prompt decreased baby and grown-up portability at emergency clinics because of absence of customized care and consideration. There will be more access to nursing instruction inside foundations of higher learning in New York State. Because of expanded workforce there will be additional time made for those medical caretakers who are working thus they can invest more energy for their families. The activity will be all the more intriguing on the grounds that medical attendants who are intrigued to facilitate their vocations have reserves allocated for them. This will prompt arrangement of excellent administrations at emergency clinics and other human services associations. This bill isn't acceptable in light of the fact that it will cause rivalry among different experts and they may likewise be compelled to make theirs with arrangements like this bill. Different resources like building can guarantee deficiency and get associations to support them. On the off chance that there is no enough supports that implies the state needs to contribute which implies more consumption of state assets and increment of expense that will bigly affect the citizen. Numerous establishments will get offices to accommodate this nursing calling and this may prompt an overproduction of medical caretakers. Inhabitants may get into the nursing calling to get these grants as a method of salary and subsequently this will occupy the first reason for the bill. Because of the over burden in the number medical attendants in the human services framework. This will prompt bringing down of their wages stripping the existent advantages so the human services framework can have the option to pay the new expanded workforce. Numerous individuals who had advances may not take care of in time. This will make leasers not loan out cash to foundations and different understudies. A few vocations may have no new passages since they don't have this grant. This will result into decreasing of different vocations and experts in the general public. There will be an imbalanced expert society. REFERENCES 1. Universal Council of Nurses; International Nursing Review The Council, 1954 2. Keith Trandel; Nursing and The Law; Jones and Bartlett, 1997 3. Venture Hope; Health Affairs; Project Hope, 1981

File Reading Part III -Work Ethic, Integrity and Maturity - UGA Undergraduate Admissions

File Reading Part III -Work Ethic, Integrity and Maturity - UGA Undergraduate Admissions File Reading Part III -Work Ethic, Integrity and Maturity From January through mid-March, the admissions staff will hide out in our offices and read files during our holistic file reading process. There are six main areas that we look at in our file reading process, and this post covers the last two areas, focusing on a students work ethic and integrity/maturity. Work Ethic Scene from the movie Rudy Ara Parseghian: Whats your problem, OHare, whats your problem? Jamie OHara: Last practice of the season and this ***** thinks its the Super Bowl! Ara Parseghian: You just summed up your entire sorry career here in one sentence! If you had a tenth of the heart of Ruettiger, youd have made All-American by now! As it is, you just went from third team to the prep team! Get out of here! Rudy One area of admissions that is not always talked about, but which has a great impact over the entire file, is the idea of work ethic and integrity. When you watch the movie Rudy, you see a young man that, while not possessing the greatest football skills, is able to translate sheer will and determination to get onto the football field and play at least one play for Notre Dame (although his academic drive is at times less than desired).When I am reading a file, I am trying to get a sense of who this applicant is, what they do with their time, and the effort they put into the things they participate in, from class work to sports to activities. Do they put in the time and sweat equity to get the work done well, or just get done with the job? Do they put forth the effort to make an A, or are they happy to settle for a C? I am looking for clues, be it in the recommendations, the essays, the commitment of time and/or the difference between potential and results, that will show me what a students work ethic is like. I often see phrases such as this student has a lot of untapped potential or this student is an overachiever. We prefer the overachiever, the one that has taken what they have been given and gone beyond everyones expectations. Maturity/Integrity/Respect for Others Tied in with work ethic is the idea of personal maturity and integrity. When a student is faced with a dilemma, how do they handle themselves now, and how will they handle themselves at UGA? Do they take responsibility and handle issues in a mature fashion, or do they blame others? One telling item (though by no means the only one), is how a student deals with discipline/conduct issues. I have looked at the large majority of files where there is a conduct/criminal issue, and it is very telling as to how a student reacts. Some will take full responsibility, and focus on both making amends and getting back on track. On the other hand, I have seen students make the same mistakes over and over, relying on someone else to get them out of their situation. Maturity also shows up in a persons interaction with others, be it teachers, friends or classmates. These students will be studying in UGAs classrooms, living in the residence halls, and being a part of our community, so interaction with others is important. Several years ago, I read a great book by Robert Fulghum called All I Really Need To Know I Learned In Kindergarten, and a portion of it applies to the last part of File Reading: Share everything. Play fair. Dont hit people. Put things back where you found them. Clean up your own mess. Dont take things that arent yours. Say youre sorry when you hurt somebody. In looking at applicants, we are looking at future members of the UGA community. They will be living in the residence halls together, studying together, dating, hanging out, and generally interacting with the people in the UGA community 24/7. In light of this, I want to know how they interact with other people in their own community right now. Do they play nice with the other kids in school, are they respectful to people from other cultures, backgrounds, socioeconomic groups, how do they treat teachers, etc. In other words, how well do they get along with others? We look at recommendation letters, essays, personal notes, and other indicators to get an understanding of this. It does not always come through clearly, but we many times can see this through the comments in the overall application. I am not saying that this is the biggest part of the file review by any means, but it does come into play, especially when we see very positive or very negative situations.

Mass Media and Popular Culture - Free Essay Example

* * * * * * * * * * Mass Media and Popular Culture Paper SOC/105 * * * * In today’s society mass media has a huge impact on enculturation. Enculturation is a process where individuals learn a specific culture by instruction, experience and observation (wordnet princeton, 2010). Mass media can be described as the means by which the media is used to reach a large audience. Some of the most common examples of mass media are books, magazines, recordings, radio, newspapers, movies, television, and the Internet (Lane, 2007). Through this medium, messages, ideas, news, and trends are delivered daily. Society thrives on mass media and not only has this influenced individual’s culture it has now become part of the American culture (Thompson, 1990). Mass media can have both a positive and negative impact in society and enculturation. Becoming knowledgeable of technologically may positively influence our lives; by keeping us communicated and competitive in the workforce. Other messages sent by the mass media specifically to our children may not have such positive outcome. One of the topics found in every artifact of mass media is sex. Sex is no longer a delicate topic explained by parents or adults in a responsible anner. It has now become a common topic that plagues society. Sexual messages are delivered through mass media as marketing strategies daily. Sexual images are depicted in magazines, billboards, or even television shows and cartoons. Society as a whole has become more receptive to any product that is sold using this type of marketing. Dressing sexy, sexual encounter s and even talking about sex has become acceptable and normal to most people. This has been possible due to the overexposure of sex and sexual content delivered through mass media (Thompson, 1990). Media, advertising, and the formation of normative cultural values have an important relationship. Media and advertising form a vital relationship because the media has the ability to improve the effectiveness of many advertisements. The media does this by portraying a specific brand or product as more popular or of better quality than others, by giving indirect but swaying instructions on where to purchase the product. The media and advertisements are used to sort social categories that offer an idea of what consumers need in the individuals daily life. For instance, the media shows an individual what clothes is popular to wear depending on an individual’s social category, such as boots and Levis for cowboys or ranchers. The media also provides exciting activities, food preferences, and how individuals should look. Then companies research popular trends and manufacture those types of products and advertise through television, internet, radio, billboards, magazines, and newsletters (Craig, March 22, 1997). As stated previously the media and advertising is used to get individuals attention and generate a need for items that individuals never thought were needed. For instance, the images depicted in the media may create a feeling of discontent of an individual’s way of living, assets, and appearance. Then advertisements show model images that promise if used the advertised product will assist in moving an individual closer to a desired state. Most individuals have a desire to delay the aging process and will buy any product that shows any form of proof the product works. The media assists advertising by sending the advertisements message to millions of individuals across the world depending on the product being sold (Craig, March 22, 1997). The media and advertising can form normative culture values. Normative cultural values are defined as behaviors and attitudes valued by a cultural group and reflect in relationships. This begins with societies youngest consumers. Children under the age of 10 are bombarded with witty advertisements of new toys, video games, and new technology. An example of media, advertising, and normative culture is Disney (Vincent, 2001). Disney has been around for many years and continues to grow in popularity with children and adults. Countless animated movies, programs, toys, games, and amusement parks have generated billions of dollars in revenue. Many individuals from all over the world particularly those with children, have the desire to visit a Disney theme park. Disney theme parks are known to be the most magical places on earth with the most exciting rides and entertainment. In many families visiting a Disney theme park together has become a tradition. Another example is Music Television (MTV), this example consists of entertainment programming. MTV has been huge part of American culture since 1991. MTV is a significant media outlet advertising music, clothing and accessory lines, and other various marketing tactics. Many individuals view MTV daily and are influenced by individuals in videos and shows on how to dress and what type of hair style to have. Society can access music videos and other programs on MTV through the internet at any time of the day (Vincent, 2001). The Internet has had a large impact on popular culture in many ways. Social sites such as MySpace and Face book have become increasingly popular in the last several years. The Internet is meant to keep people connected with old friends, assist in meeting new ones, and help stay connected with family. Individuals between the ages of 12 and 55 have a profile with at least one of these sites. Many individuals in society were hesitant to begin the use of computers in both the home and office. Some individuals were used to the way things were done such as filling papers in an office or doing research in a library. Now most individuals enjoy the capabilities of a computer and enjoy using the internet for numerous reasons (Wharton, May 3, 2006). Another popular site is eharmony. com; this site matches pairs and guarantees successful relationships. This site has about 10,000 to 15,000 new users a day (EHarmony, 2008). Individuals all over the world can connect using these sites. Using the Internet for instant messaging and e-mail has also become a faster way of communication. Popular cultures always want to be up to speed with the latest information in news, technology, trends, and the entertainment world. Having the Internet allows a connection between individuals and companies all over the world. For instance, some designers can send visuals through email of a clothing line to an individual in Europe and can discuss the line via the Internet (EHarmony, 2008). The Internet has a significant impact on interpersonal communication. This service provides many options to outsource companies. For example, a company based in Mexico can conduct a meeting with other company branches located in other countries. This can be done via the Internet through web cam. This should be the last resort for the company because it does take away from face-to-face interaction. Specifically when conducting a business meeting all participants should be in close proximity to each other. This will allow immediate and clear feedback whereas using web cam can be somewhat complex (Borchers, 1999). Most individuals receiving a job review or raise would prefer to be informed face to face because many believe this way is more meaningful. Employees receiving praise through an instant message or email may feel the manager does not respect the individual. Interpersonal communication helps form relationships between family, friends, and coworkers. With many individuals communicating via the Internet, potential bonds are less likely to occur than with face to face communication. The individuals fixated on popular culture state the Internet is faster and saves time, but ultimately takes away from the valuable aspects of interpersonal communication (Borchers, 1999). Reference Borchers, T. (1999) Interpersonal Communication Retrieved August 31, 2010 https://www. abacon. com/commstudies/interpersonal/indefinition. html Craig, T. (March 22, 1997) Why media matter: Toward a richer understanding on consumers relationships with advertising and mass media. Retrieved August 30, 2010 from https://www. allbusiness. com/marketing-advertising/public-relations-media/620854-1. html EHarmony (2008) Online dating magazine. Retrieved August 31, 2010 from https://www. onlinedatingmagazine. com/history/eharmonyhistory. html Thompson, J. B (1990). Ideology and Modern Culture: Critical social theory of mass Communication. Retrieved September 1, 2010 from https://eprints. lse. ac. uk//On_the_continuing_problems_of_media_effects_resear. pdf Vincent, R. (March16, 2001) Transnational Media and the Survival of

Jealousy and Race in Othello - 1430 Words

Othello is one of Shakespeare’s tragedies; originally written as a play and performed to an Elizabethan audience. Othello and many of Shakespeare’s other plays have been performed to various audiences since, and have been adapted into Opera, Ballet, Film and television productions. Othello has survived the centuries to this day and age; and continues to captivate and remain relevant to a modern audience; Othello certainly is a timeless classic work of art. â€Å"The object of tragic imitation is men in action.† As stated by Aristotle in his work, Poetics. Othello consists of men in action, in more than one sense; Othello (titular character protagonist), Iago and Cassio are ‘men of action’ and additionally, throughout the play we are able to†¦show more content†¦Iago wakens Brabantio (Desdemona’s father), â€Å"Even now. Now†¦ an old black ram†¦white ewe†¦Ã¢â‚¬  Iago wakens Brabantio (Desdemona’s father) of n ews that his daughter has eloped with Othello. He uses racial slurs (white ewe, old black ram), Iago’s imagery of animals also makes reference to Othello’s supposed untameable sexual urges and bestiality which were common beliefs about ‘moors’ or ‘blacks’ during the Elizabethan era. Brabantio’s mind is shaken as Iago manipulates his (Brabantio’s) fears of inter-racial marriage/sex. Iago also refers to Othello as the devil (which is ironic due to Iago being more likely to be likened as such, with his ‘motiveless malignity’ and Machiavellian schemes.) which plays on the Elizabethan notion that black men were evil and the devil often took the shape and form-factor of a black man. Brabantio later accuses Othello of using Black Magic to win Desdemona’s hand, which may be in reference to said notion. The Duke of Venice, in defence of Othello says,â€Å" And, noble signor, ... far more fair than black† , Not a ll Venetians see Othello in the same light as Brabantio, The Duke and the senators are obviously filled with veneration for the great military leader. Shakespeare plays with light and dark imagery here, although the Duke speaks of Othello in a highly virtuous and courteous manner, he still treats the notion of ‘blackness’ as an undesirable feature, or bearing negative connotations. RatherShow MoreRelated Racism in William Shakespeares Othello Essay1059 Words   |  5 PagesShakespeares Othello The play, Othello, is certainly, in part, the tragedy of racism. Examples of racism are common throughout the dialog. This racism is directed toward Othello, a brave soldier from Africa and currently supreme commander of the Venetian army. Nearly every character uses a racial slur to insult Othello at one point in the play. Even Emilia sinks to the level of insulting Othello based on the color of his skin. The character that most commonly makes racist remarks in Othello is IagoRead MoreRacism In Othello Analysis829 Words   |  4 PagesRacism in Othello.† Shakespeare Quarterly, vol. 44, no. 3, Oct. 1993, p. 304. In this article, the author relates the idea of primal scene to racism in â€Å"Othello†. Primal scene is a psychoanalysis theory by Sigmund Freud. This theory claims once a child imagines or sees their parents having sexual relations they will be unable to repress this image from reappearing in th eir mind. The author relates this theory to the play â€Å"Othello† by mentioningRead MoreExploring the Causes of the Tragedy of Shakespeare ´s Othello1014 Words   |  4 Pagesunfavorable circumstances. In the play Othello, William Shakespeare uses the literary device characterization in sequence to convey that Othello’s tragic flaw is the main reason that brings Othello to his downfall --- death. The causes of the tragedy of Othello are Othello’s gullibility to Iago, jealousy of Desdemona’s affair, and male pride. To begin, one factor that causes Othello’s downfall is that he is characterized by gullibility. Firstly, Othello is tricked by Iago, who leads him to believeRead MoreOthello, The Moor Of Venice, Is One Of The Principal Tragedies1180 Words   |  5 PagesOthello, the Moor of Venice, is one of the principal tragedies by Shakespeare. This tragedy contains many themes which are important in society today. Many aspects of people s lives have changed, but the way people think is still the same . Shakespeare s Othello wants to underline the psychological and social impact of racism; and the power of manipulation as well as jealousy. These are the most important themes throughout this drama. Othello takes place in Venice, Italy. He was a black generalRead MoreHow Does Shakespeare Use Language and Dramatic Devices to Present the Theme of Jealousy in Othello?1497 Words   |  6 Pageslanguage and dramatic devices to present the theme of jealousy in Othello? ----- Othello weaves a tragic tale of love, jealousy and murder. Set in Venice and progressing to Cyprus, Shakespeare’s Othello follows the cursed path of its namesake, a black soldier whose love for his wife ultimately results in her death. Woven into the socially and emotionally delicate plot is a multitude of key themes, including race (Othello’s colour), love, and jealousy. A key figure, if not the most important in the playRead MoreAnalysis Of Shakespeare s Othello 1131 Words   |  5 PagesAn Analysis of Othello by Shakespeare Shakespeare is known for his use of recurring themes throughout his work, including love, death and betrayal. These themes are present in his work of Othello. However, the most fundamental issue is jealousy. The lives of the characthers in Othello are ruined by jealousy from the beginning to the end of the play. The telling of the story is carried out by passion, jealousy, and death. Shakespeare’s Othello reveals devastating tragic inevitability, stunning psychologicalRead MoreFour Main Characters in Othello by William Shakespeare900 Words   |  4 PagesOthello is a play about the Moor of Venice who is a black man in the 1600s. The play revolves around four central characters: Othello, a general in the Venetian army; his new wife, Desdemona; his lieutenant, Cassio; and his trusted ensign, Iago. Even though Othello isnt introduced until (Act 1 Scene2), there are several perceptions we already have of him. Since Iago is the first to speak of Othello, we may conclude that Ot hello is an animal or a man that doesnt deserve to be a part of VenetianRead MoreOthello The Destruction Of Power Essay1699 Words   |  7 PagesOthello, the Destruction of Power As William Shakespeare has written many plays, none may be as powerful as Othello, the Moor of Venice. With the entanglement of love, deception, power and yes even race was an issue in those days in 1597. Although, Othello finds love, it comes at such a cost to him and his wife, Desdemona, with things such as deceit, jealousy, race and even alienation. When a person has as much power as Othello had, it will typically come with a cost, and his cost was death to himRead MoreSymbol In Injullo Desdemona And Lago Characters In Othello1071 Words   |  5 Pagessymbol in the play. It is the root influences of Othello, Desdemona and Lago characters in the play. The handkerchief is the tool for Lago revenge against Othello. Also, the handkerchief plays a pivotal role that lead to Othello demise. Lastly, the handkerchief is Desdemona love for Othello. The handkerchief represents different meaning to all different characters in the play. The handkerchief is Desdemona love for Othello but also the cause Othello suspension of his wife disloyalty. According toRead MoreRace, Religion, and the Significance of Stereotypes in Othello1688 Words   |  7 Pageswritten multiple works that incorporate generalizations of his era. For example, Shylock from The Merchant of Venice served as the archetypal Jew of the late 16th century. Othello explicitly includes race and religion as a fundamental part of the motivations behind the characters’ actions. In Othello, Shakespeare portrays Othello as a character that transcends stereotypes yet still has some connections to his cultural and religious origins. Shakespeare illustrates how early 17th century Venetian stereotypes

Hades God of the Underworld - 779 Words

In Greek mythology Hades is the god of the Underworld. He is part of the first olympians. He was in his father Cronus stomach until Zeus tricked him and freed his brothers and sisters. Once they were free they needed to wage war on Cronus, but they needed the backing and support from some other creatures to help fight the war. So the went to Tartarus the Greek equivalent of hell. When they were the set the Cyclopes free, in return the Zeus, Poseidon, and Hades all got magical items. Hades got a magical helmet that made him turn invisible. This would help in the war with Cronus and the Titans. Cronus was finally defeated when Hades got the jump on Cronus with his magic helmet and poseidon pinned him down with his trident. The Zeus gave the final blow with his lightning bolt to end it. (Parada) Then the 3 brothers drew for who would rule the Sky, Sea, and The Underworld. Hades got Tartarus. The other gods thought this was a good fit for him because he was quiet and was mysterious among the other gods. (Atsma) So Hades had the power over death and ruled the dead. His job was to guard Tartarus from any living soul entering and dead souls escaping. To help with this Hades had his three headed dog Cerberus that guarded the entrance. Although in Greek mythology there are many stories of the living entering Hades Realm. Then the only other way to enter was to give the ferryman (A man that took the dead to Tartarus) a gold coin that took the dead across the river Styx toShow MoreRelatedHades : The God Of The Underworld And The Dead1089 Words   |  5 Pages Hades: The god of the Underworld and the dead Introduction: Hades or Polydegmon, which means ‘’ the unseen’’ and ‘’ host of many guests’’ respectively was the Greek god of the underworld and the dead in ancient Greece. Hades’ adopted Roman name was Pluto which literally means wealth and riches because the hidden wealth of the Earth. Hades is a third generation god and the offspring of the Titans Rhea and Cronus. Hades’ did not live on Mount Olympus with the other Olympians but rather in the UnderworldRead MoreEssay about Hades1389 Words   |  6 Pagesthe underworld as a place for all the dead and clearly visualized it in their myths and legends. The underworld in Greek mythology was not a lively place, for it was where all the dead souls went. When a person died, the soul would be sent to Hades, a more formal name for the underworld. quot;The dead would go to Hades because there was no annihilation in the Greek mythology. The dead are dead because they have a flavorless and unhappy existencequot;. The primary ruling god of the underworld isRead MoreHades and the Odyssey1451 Words   |  6 PagesHades, also known as Aides and Aidoneus, was the son of Kronos and Rhea, and the youngest brother of Zeus and Poseidon. He was the ruler of the mythological subterranean region called the underworld, which was inhabited by the â€Å"shades† or spirits of the dead. It was also home to dethroned or exiled deities who had been overthrown by Zeus and his allies. Hades and his brothers, Zeus and Poseidon, dethroned Kronos and the other Titans and then divided up earth among the three of them. Zeus reinedRead MoreHades, an Influence on Greek Society1029 Words   |  5 PagesGreek gods, the basis of Greek culture and religion, are the center of Greeks’ superstitions and ways to worship. These relate to the god’s origin and their deeds in their myths. Gods can either show jealousy, courage, or kindness to mortals and other gods, so Greeks label the gods based on their qu alities. In most circumstances, the Greeks decide whether to worship or despise a god only by whom or what they rule over. For example, Greeks show reluctance in worshipping Hades, the Lord of the UnderworldRead MoreGreek Mythology - Original Writing Essay917 Words   |  4 PagesDemeter had hidden Persephone from gods so that no one would be able to marry her because her daughter was beautiful. After her mother had gone, Persephone and her friends went to pick flowers outside. She’s trying to find the best daisies. Persephone ran away from her friends and was soon on her own. Suddenly, Persephone heard some noise and she looked up into the sky. She saw a chariot pulled by four black horses, driven by Hades, who was the god of the underworld. Because Persephone was very beautifulRead MoreEssay about The Afterlife has Fascinated Religion Since the Down of Time1235 Words   |  5 Pageshave a God dedicated to this very belief. Despite the Greeks having many powerful Gods, the God of the underworld and afterlife is the most feared. Not only is Hades the least favored by humans, but by the other Gods as well. He seems to repel others with his dark features before they understand his story, and what he is truly like. This puts him on the stereotypical ‘bad side’ due to his Kingdom and subjects. This comes from all humans natural fear of death, and the unknown. Hades hasRead MoreThe Between Greek And Roman Mythology1128 Words   |  5 Pagesare not far fetched. Hades, the Greek god, and Pluto, the Roman god, are nearly identical gods that both ruled what is told to be the Underworld. In each of their myths, the reclusive gods became infatuated with their niece and kidnapped the unsuspecting maiden. This act is the root of the major conflict in a myth about unrequited love, desire, deprivation, and insatiability, centered around Hades and Pluto, which are two gods with parallel stories and characteristics. Hades has not one, but twoRead MoreThe Etiology Of The Seasons Essay840 Words   |  4 PagesDemeter had hidden Persephone from gods so that no one would be able to marry her. After her mother had gone, Persephone and her friends went to pick flowers. Trying to find the best daisies, Persephone wandered away from her friends and was soon on her own. All of a sudden, Persephone heard a noise and looked up into the sky. She saw a chariot pulled by four black horses, driven by Hades, the god of the underworld. Because Persephone was very beautiful and innocent, Hades instantly fell in love with herRead MoreAncient Greece : An Amazing Place With Culture And A Thriving Population1353 Words   |  6 Pageswas an Amazing place with culture and a thriving population. With all these people someone had to wonder, Where do I go when I die? Myths of great places, terrible monsters and amazing heroes grew out of this question. The people invented the underworld, the place you go when you die. The Greeks also performed rituals on their dead. Some rituals and customs are unorthodox and considered strange in these times. The Greeks thought that at the moment of death, the life force or psyche left theRead MoreHades and the Underworld1043 Words   |  5 Pagesbelieved in certain Gods and Goddesses and their mythological stories. Among the many gods and goddesses there was Athena, Goddess of wisdom, crafts, and war. Also there was Apollo, God of the sun, music, healing, prophecy, and poetry. Apollo’s twin sister Artemis Goddess of hunting and archery. Then there’s Poseidon, God of the ocean and brother to the most powerful God of them all, the God of all Gods, Zeus. However, there was only one specific God that mortals and even Gods feared, the brother

Starbucks Corporation - 1716 Words

Starbucks Corporation By Oybek Salimov Outline Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 1. Background of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 2. Starbucks’s expansion.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 3. Risks associated with expansion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 4. Capital structure of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Reference †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Introduction Globalization greatly influenced businesses to expand worldwide. Cross boarder communications let people all around the world to exchange demand on services and products. Besides, countries opened boards to foreign investments. New type of business†¦show more content†¦(K.Subharda, 2006). Final strategic imperative was achieving competitive advantage of countries. In order to keep high demand for coffee and availability of high quality coffee beans the company began a Preferred Supplier program in 2001 to attract environmentally friendly farmers and reward for their high quality coffee beans. Joint ventures, licensing and wholly owned subsidiaries are modes that Starbuck chose to enter international markets. Table below shows countries the company moved in and types of mode it used in years 1996 to 2002. (K.Subharda, 2006) Table 1: Starbucks International presence Country | Type of Entry | Name of the Partner | Year | Canada | Wholly-owned subsidiary | Starbucks Coffee Canada | 1996 | Japan | Joint Venture | Sazaby Inc. | 1996 | Malaysia | Licensee | Berajaya Group bhd | 1998 | New Zealand | Licensee | Restaurant Brands | 1998 | Taiwan | Joint Venture | President Coffee Corp. | 1998 | Kuwait | Licensee | Alshaya | 1999 | Philippines | Licensee | Rustan’s Coffee Corp. | 2000 | Australia | Joint Venture | Markus Hofer | 2000 | Israel | Joint Venture | Delek Corporation** | 2001 | Austria | Licensee | Bon Appetit Group** | 2001 | Switzerland | Licensee | Bon Appetit Group** | 2001 | Germany | Joint Venture | Karstadt QualleShow MoreRelatedStarbucks Corporation12076 Words   |  49 Pages2003 Starbucks Corporation: Competing in a Global Market Starbucks Corporation is a Seattle, Washington-based coffee company. It buys, roasts, and sells whole bean specialty coffees and coffee drinks through an international chain of retail outlets. From its beginnings as a seller of packaged, premium specialty coffees, Starbucks has evolved into a firm known for its coffeehouses, where people can purchase beverages and food items as well as packaged whole bean and ground coffee. Starbucks is creditedRead MoreStarbucks Corporation2912 Words   |  12 Pagescovering the Starbucks Coffee Company which includes Starbucks Coffee Europe and Starbucks Coffee International. 2. Executive Summary Starbucks is the leader in the coffee retailing market, with purchasing and roasting top quality coffee beans. It has created a well respected brand with a dynamic image. The top quality coffee it offers, contributes to the â€Å"Starbucks Experience† that makes the company differentiating from its competitors. In order to understand the reasons behind Starbucks’ successRead MoreStarbucks Company : Starbucks Corporation2399 Words   |  10 PagesStarbucks Company Background Starbucks began in 1971 by launching its original store location in Seattle, Washington (Lemus, 2015). The Starbucks Corporation then began to encounter true success in the U.S. marketplace in the 1970s and 1980s. After working for 5 years in the operation sector at Starbucks Corporation, Howard Schultz bought the successful corporation in 1987. Shultz truly brought the company to a whole new reign by increasing the number of coffee shops from just 17 to 4,000 in simplyRead MoreAn Investigation Of Starbucks Corporation3930 Words   |  16 PagesStore system hobby is separating activity that will save any venture comprehend its set goals. Starbucks Corporation has its stores in different countries and supplies must reflect stock and enthusiasm to help avoid business flaw. As one of the association s techniques, it puts complement on deciding generation system demand procedure. The creating enthusiasm of its thing solicitations stiffer routines for operation to seal any drawing nearer danger of deficiency in supply and quick transport. ExtendedRead More The Starbucks Corporation Essay948 Words   |  4 Pages 1. Starbucks Corporations rise seems to be out of a storybook for Howard Schultz. Starbucks began selling whole bean coffee in 1971 under Jerry Baldwin, Zev Siegl, and Gordon Bowker. Business grew at a slow and steady pace until Schulz joined the company as manager of retail sales and marketing. After a visit to Milan, Italy, Schultz was inspired by a vision. He saw how important coffee was to the romantic culture of Italy. He believed that if Americans had such places to socialize over a cupRead MoreStarbucks Corporation ( Sbux )1876 Words   |  8 PagesStarbucks Corporation (SBUX) was founded in 1971, where the first Starbucks stored opened on March 30th, 1971. Starbucks was founded by Jerry Baldwin, Zev Siegel, and Gordon Bowker while attending University of San Francisco. After entrepreneur Alfred Peet taught them his style of roasting beans the three students were inspired and wanted to sell high-quality coffee beans and equipment by Peet. At first they were going to name the company Pequod, some co-founders did not like it then after they namedRead MoreStarbucks Corporation Essay2001 Words   |  9 PagesStarbucks Corporation Starbucks History: Starbucks’ opened its first store in 1971, at Pike Place Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to createRead MoreStarbucks Corporation ( Loxcel Starbucks Map, 2016 Essay1207 Words   |  5 Pages STARBUCKS SATISH SARAVANAN VEERAVELU Northwest University: International Business BUSM 6123 11/1/2016 Professor Larry Walker â€Æ' Starbucks Corporation (Loxcel Starbucks Map, 2016) is an American coffee company and coffeehouse chain founded in Seattle, Washington in 1971. It operates 23,768 locations worldwide, including 13,107 in the United States, 2,204 in China, 1,418 in Canada, 1,160 in Japan and 872 in South Korea (as of Jan 8, 2016). Starbucks (Peet s rides coffee s third wave Read MoreStarbucks Corporation and Brand Loyalty955 Words   |  4 PagesStarbucks Corporation and Brand Loyalty In today’s highly competitive business markets, a consumer’s loyalty to a brand often adds reassurance to the company’s stable and lasting position in the marketing world. As the new year continues to unravel, brands must maintain strong marketing strategies in order to keep their current buyers interested as well as capture the eye of new buyers. Brand loyalty after all, is the consumer’s conscious and unconscious decision, expressed through intentionRead MoreMarketing Analysis : Starbucks Corporation1256 Words   |  6 PagesStarbucks Corporation is a globally well-known America company, who has been successfully maintained its stable loyal customer basis around the world. The company was initially established in Seattle, Washington, providing quality premium coffees with a superior level of customer service. The goal for Starbucks coffee is to grow under the highest standards of quality, using ethical sourcing practices, being dedicated in serving the world’s finest coffee and creating best customer experiences. Starbucks

Essay about encoding decoding - 1125 Words

CM382 Critical theories of communication (encoding/decoding) Critical theory is interested in power, dominance Ideology â€Å"Received wisdom† about the world (beliefs, values etc.) typically benefits people at top more than people at bottom Ideology legitimizes, justifies and naturalizes social system To analyse ideology we must uncover how the status quo provides large advantages to those who already have more power and privilege John Thompson (1990) defines ideology as â€Å"meaning in the service of power† â€Å"Hegemony† = dominance by consent (but it is never complete) â€Å"The challenge facing us as students of the mass media is to examine the workings of, and sometimes the tensions between, dominant and†¦show more content†¦The moment of the text: -symbolic construction and arrangement -form and content of what is published or broadcast 3. The moment of decoding: -moment of reception/consumption...by the reader/hearer/viewer [which is] ‘closer to a form of â€Å"construction† than to ‘the passivity....suggested by the term â€Å"reception† The â€Å"dominant code† = preferred reading [e.g. police are our guardians and young rioters are ‘deviants’] The â€Å"negotiated code† = largely accepts dominant code but takes account of a particular group’s place within social structure [e.g. police are in general good for society but treat some groups, such as immigrants, unfairly] The ‘oppositional code’ = rejects dominant code [e.g. Police are instrument of oppression] Advertising encoding/decoding Mathew Soar draws on hall, but also on Pierre Bourdieu [â€Å"Cultural capital†] Suggest that studies of advertising have overwhelming focused on ends rather than means Soar suggests that advertising encoders (and creatives in particular) are primarily a self-addressing group Myra Georgiou (2012) ‘Watching Soap Opera in the Diaspora’ [Soap operas challenge hegemonic discourses of gender in regions of origin] Sarita Malik (2012) ‘The Indian family on UK Reality Television’ [Examines documentary/reality series The Family ] ‘The Grewal family - standing in here for the hegemonic authentic Indian family ... have just the ‘right amount’ of cultural difference’ (MalikShow MoreRelatedNonverbal Communication : The Method Of Encoding And Decoding1108 Words   |  5 PagesNonverbal communication consists of the method of encoding and decoding. Encoding is the act of producing the communication using gestures, facial expressions, and posture. Decoding is the process of receiving the information and how the individual processes that information based on their previous experiences. Culture plays a significant role that helps the way learning activities are organized. Nonverbal communication consists of visual cues such as kinesics, proxemics, paralanguage, and hapticsRead MoreNonverbal Communication Involves The Processes Of Encoding And Decoding Essay1055 Words   |  5 Pages Nonverbal communication involves the processes of encoding and decoding. Encoding is the act of generating the information such as facial expressions, gestures, and postures. Decoding is the interpretation of information from received sensations from previous experiences. Nonverbal communication between people is communication through sending and receiving wordless cues. It includes the use of visual cues such as body language, distance and physical environments/appearance and of touch. It canRead More Stuart Hall - Encoding and Decoding Essay examples3111 Words   |  13 PagesDuring the late 1970s, Hall produced at least two papers on the COMS paradigm he called encoding/decoding, in which he builds on the work of Roland Barthes. What follows is a synthesis of two of these papers, offered in the interest of capturing the nuances he gave his presentations. The numbers in brackets identify the two papers (the bibliographic details are provided at the end). ENCODING AND DECODING 1. introduction 2. research project research question 3. approach taken theoreticalRead MoreListening Is A Key Part Of Encoding And Decoding The Message1431 Words   |  6 Pagesuses all of our senses to convey a message through perceiving of sound? Our, hearing, smell, taste and touch are part of our senses that we sometimes use without knowing we are doing it. 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J. Crew Company Analysis Free Essays

string(82) " seen as a style with practical women in finely cut business suits and overcoats\." I. Problem Definition J. Crew at Stonestown mall is having difficulty targeting San Francisco State students to shop at their store, even when J. We will write a custom essay sample on J. Crew Company Analysis or any similar topic only for you Order Now Crew offers a 15% off discount to college students. J. Crew is a very successful brand that reaches out to young business professionals; however J. Crew, specifically at Stonestown mall, is having difficulty reaching out to the college students at San Francisco State University. J. Crew believes the students at SFSU are a smart target to reach, considering the University is located right next to the Stonestown mall. Although J. Crew believes the college students are smart target to reach, many students are unaware of the student discount they offer. Looking over J. Crew’s past marketing campaigns, they have used older looking models. When doing our research, we noticed that J. Crew’s top competitors: GAP (Banana Republic), and BCBG use younger, college age range, type of models. With this is mind, we feel that the best advertising campaign is to follow their competitors and choose younger looking models, in order to reach out to the college market. J. Crew’s competitors use fun advertising methods to reach out to a younger market. We noticed in all of GAP holiday commercials, the young models are jumping around having a good time. We get a sense of fun and playful energy from the commercial, which could draw in college students. Gap also gives off a feel of comfort, casual and trendy style in clothing for the everyday college wear. We feel that if J. Crew starts advertising with younger looking models emphasizing on basic wear of a typical college student, J. Crew may have better success at reaching out to the SFSU students. II. Advertising Objective Our main advertising objective is to gain attention of the college students. The goal of our advertising campaign is to create interest for the brand and thus to encourage college students (the target audience) to make an initial purchase of a J. Crew products. Advertisement should seek to tell the market about J. Crew’s products, emphasize the quality and fashion of the products, and last but not least build awareness of the company. We can typically employ creative advertising strategies in order to cut through other competing advertisements. III. Situational Analysis J. Crew first debuted in 1983 as a catalog only shopping experience by Arthur Cinader. Six years later he opened its first flagship store in South Street Seaport New York. J. Crew is American clothing and accessories for men and women. They recently added several line extensions such as â€Å"Crewcuts† for children ages 2-12, â€Å"J. Crew weddings and Parties†, and â€Å"J. Crew Collection† for limited edition pieces. The retailer is known for its young and preppy fashions including jeans, khaki’s, and other basics that are quite pricy and targeted to young professionals. They have 300 stores worldwide including the website and catalog. In 2003 Millard Drexler the former CEO of Gap Inc. ecame the new CEO for J. Crew by pushing service, quality and innovation to the next level. This caused so much controversy with the two companies, being that they are major competitors. J. Crew partners with the best fabric mills and craftsmen such as Jack Purcell, Timex, Thomas Mason, and Red Wing to get the best quality goods. J. Crew is continuing to exp and their retail series with specialty boutiques such as Men’s only shops that specializes in Suiting and Madewell a modernized interpretation of an American denim label founded in 1937 which targets women ages 18-40. Although we think J. Crew does good overall, the Stonestown mall wants to gain attention of the college students because they offer a student/teacher discount. The problem is many of the college students don’t shop at J. Crew because they don’t know much about it. Swot Analysis: J. Crew for the college audience Strengths †¢Over 300 stores in the United States †¢E-commerce website (convenience) †¢Discount sales ongoing †¢Multiple lines for different age categories Weaknesses †¢Too Pricey for the normal college student †¢Targeted more for the young â€Å"Business† professionals †¢No commercials aired/ Advertisements are few Opportunities Target advertisements to that particular age group †¢Possible commercial advertisement for future †¢Expand to new segments of the young market Threats †¢Increased competition of Gap Inc. †¢During the recession students do not have the luxury to spend on pricey clothing †¢Increased celebrity ad vertisement of competitors †¢More discounted sales at competitors IV. Target Audience Demographics For our advertising plan we will target young college students living in the city. These students will be mainly females, as college female students are more willing to pay good money for their clothing than male students. Because our target audience consists mostly of young college students, most will be seen as single. The typical consumer will only make about $12,000 annually or less, most with part time jobs and attending school full time. Psychographics: The psychographics of our target audience will be students living in dorms and on the campus. We will also target young adults living in apartments near college campus life. Most young students don’t mind a little shopping to help them cope with a bad grade or too much studying. These students will be found around the mall regularly and will be shopping at competing stores like GAP. These consumers will be living the college life, learning to be professional in school as well as out. They should enjoy social gatherings and night events where they can show off their style. We will target students that are often in search for discounts at high end stores, looking for long lasting quality in basic casual as well as professional clothing. They need to be able to finance their money well and buy good quality products with long durability. Profile of Typical Target Consumer †¢Female †¢18-25 years old †¢Single †¢College education †¢Part-time job †¢Aware of quality price †¢Regular shopper †¢Sociable †¢Enjoys nightlife †¢Active in the community †¢Stylish/Fashionable †¢Full-time Student V. Consumers’ Perceptions Our consumers’ perception of the brand, J. Crew, usually entails the style they advertise in commercials and television. J. Crew can be seen as a style with practical women in finely cut business suits and overcoats. You read "J. Crew Company Analysis" in category "Papers" When most people visualize the company they visualize classy and professional clothing. The problem is they are not seen as the standard, like Gap, for instance, they lack the basic necessities to attract young college students. J. Crew just wants to maintain its professional status, but attract a younger crowd who are establishing their position in the real world applying and interview for jobs. When walking into the store, consumers see bright lights and a variety of fabrics and styles. The dresses range from simple around the house to dressy date-night dresses. The one-thing consumers’ can expect to see when entering J. Crew is the variety of clothing. Consumers’ can perceive clothing brands based on what they see on television, advertisements, and magazines. For instance, there was a point during the election, when Michelle Obama was wearing all J. Crew clothing. After seeing this, consumers’ then compare their own lives to the First Lady and the President. It gives off the intention that people wearing J. Crew are wealthy and extremely successful individuals. This perception is false because not everyone needs to be wealthy to afford this clothing. Many people are looking for a good way to be fashionable and professional at the same time. J. Crew provides high quality clothing for a good price. This store may seem more expensive, but price goes hand and hand with quality. College students can choose to buy cheaper clothes, but they can’t be guaranteed to last as long as higher quality fabrics. While, if they were to buy clothing from J. Crew, a high-end clothing company, their clothes would last longer and there would be no need for repurchasing products. According to youlookfab. com one of the customer’s comment on how the preppy and fashionable products were expensive, but the quality and drape were impeccable. Other opinions on J. Crew revolve around the age range of the clothing. Most people look at J. Crew as clothing for older more mature audiences. They believe it should be for women in their 40’s or older. This is a common misconception as the style is mostly for a professional look, but for a young professional style. Models often used in the J. Crew magazine, most recently, are younger looking professionals with a modern feel to them. The store has become more mainstream recently, but still continues to maintain innovative colors and ensemble combinations. J. Crew keeps their nice basics and people can often leave the house wearing their attire from head to toe. Consumers’ often perceive J. Crew as currently declining in quality and have problems with sizes and overall fit. As sizes and fit compare depending on the consumer, the fit would be made specifically for younger professionals. As for quality, our prices may have been declining, but our quality can be just as durable as before. As all retail stores were hit hard in the economy, many stores have decreased in overall price. Quality can often be an issue to those who have over worn a piece of clothing. Many customers will find J. Crew products at a rack store or a second hand store and buy them there. Even though they are usually a few years older, they still remain in good condition as if they had never been worn. This contributes to the proof of quality as well as durability in J. Crew clothing. Consumers will always find a way to agree or disagree, but the best we can do to keep those customers content is to create good quality clothing at a sufficient price, producing long lasting and stylish clothing for both professional and casual occasions. VI. The Competition Swot Analysis: GAP INC. Strengths 3,143 stores in the United States †¢518 stores Internationally (Ireland, Canada, Japan, United Kingdom, France) †¢Dominants clothing market â€Å"clothes for the family† †¢Socially responsible campaigns: VOTE, (RED) aids awareness, reducing waste, and strongly concerned about supply chain †¢Lots of commercials aired daily †¢Many young celebrity endorsem ents †¢Multiple lines for different age groups (Banana, Piperlime, Old Navy, Athleta) Weakness †¢Consumers can view low prices as low quality products †¢Not fashion forward for college students more concentrated on Basics †¢Does not create a unique niche in market Opportunities †¢Continue to gain attention with popular celebrities amongst college age students †¢Continue to expand on the new denim line, with high quality fabrics †¢Started working with new upcoming designers to feature in stores at a low cost †¢Expand accessories Threats †¢HM is a high threat for Gap Inc with low priced fashionable goods and widespread †¢Competitors lowering prices due to the economic downturn Swot Analysis: BCBG Max Azria Strengths †¢Global women’s contemporary fashion †¢9,000 stores over 45 countries and 5 continents †¢Make women look and feel beautiful Recognizable brand and customer loyalty †¢E-commerce website †¢Specializes in fashionable business attire and special occasion dresses †¢Mailers to customers due to in-store customer database †¢Multiple lines for different age groups Weakness †¢Not to many advertisements †¢No commercials †¢Very pricy for college students Oppo rtunities †¢Expand on advertisement †¢Expand on BCBGeneration stores (targeted to college students) and only can be found at Macy’s. Threats †¢Due to the recession consumers are looking for fashionable goods at a low price at stores such as: HM, ZARA, and MANGO. Being mass distributed to chains such as Nordstrom, Macy’s, and Bloomingdales where they can offer sales promotions, which will deter consumers to go to actually BCBG stores. VII. The Creative Strategy A. The Single Most Compelling Benefit Our Brand Can Offer to Our Target Consumers For J. Crew, we are using a differentiation strategy using their special student discount, which makes it unique and puts it up against regular retailers whom do not offer such discounts. J. Crew offers a special student and teacher discount of fifteen percent off of all regular priced items, sale items are not included in the discount. This offer is valid for any in-store purchase until the student graduates, and all that is needed is a student identification card. In our current economic situation today, people are more conscious with their spending and hold on to tighter budgets. Luxury clothes are not as affordable as they used to be. Most consumers’ perceptions of J. Crew are that it is an expensive clothing brand. They think that they get better deals from retailers who have the same clothes for cheaper prices. As we promote J. Crew’s student discount and basic clothing items, we have a particular target market in mind. We are looking at this offer as an option or alternative for example, against the retail competition. It is an offer whose benefits are best maximized around college campuses and young professional environments. The discount solves the problem for students who want a back to school shopping spree that is easier on the budget. When we look at dollar value with regards to J. Crew, it is not just the discount itself that we are looking at but also the long-term utilization of the back to school basic items that have multi-purpose uses. So when you think of J. Crew clothing you might want to consider it as an investment, not as an expensive luxury. After all, same with any product you consider buying, you would rather put your money on quality and reliability over a cheaper product that will not last you nearly as long. What is even better about J. Crew is that it is a long term savings on your clothing budget and it will not be as affected by rising clothing prices due to its special student discount. You get more quality per dollar with J. Crew than any other clothing store. With more quality per dollar, consumers can wear their clothes for longer and consume less clothing, which means a lot of savings on their clothing budget. Consumers will feel comfortable wearing J. Crew because they know they are wearing a luxurious brand and saving money at the same time. Now consumers do not need to shop at the cheaper retailers as often as they used to and keep their money in their wallets for much longer. B. Support: Why Should College Students Shop Here? J. Crew is prominently known for being a luxurious clothing brand with higher prices. The brand features collections of men’s and women’s clothing, accessories, and shoes, in â€Å"classic styles† with a J. Crew â€Å"twist†. Many of the products feature luxury materials such as Italian cashmere and leather, Czech glass buttons, and British wool. J. Crew is the perfect brand to wear every day because it does the savings for you. When buying the back to school basics, you are not only using these items for a professional setting, but also in your everyday school and recreational outfits. The average college student would not normally be interested in shopping at J. Crew, but if they are informed of the college student discount and the basic clothing items that they offer, it will be more enticing to shop there. The biggest push is raising awareness of the student discount because most students are unaware of it. Since J. Crew is not advertised often, it would be most efficient to raise awareness to college students on college campuses with flyers or online through Facebook. When they become aware, it will make them interested to see what the store sells and perhaps tempt the student to visit a local store or shop online. During a visit in store or online, the consumer will notice the advertised â€Å"Back to School Basics† and special student discount emphasizing the basic clothing items. These basic clothing items will be more appealing to students who now know that they can get regular discounts on clothes that they can wear everyday for any occasion. Basic clothing items and professional items will be a great investment for the average J. Crew shopper and many others. The average J. Crew shoppers are females ranging from ages 18-49. Most of these consumers are young professionals or part of families with incomes of $60,000 and greater. The shoppers who are in the age range of 18-49 and do not necessarily have the money to regularly shop at J. Crew, should have a chance to purchase basic clothing items and young professional attire. The important idea of buying J. Crew clothing is that it can not only be worn on teachers and students at school or in everyday recreation, but also when you graduate and get a job in the real world you can still wear the clothes for casual or business attire. C. Tone of Advertising When it comes to J. Crew, consumer’s original thoughts are: expensive, elegant, and older professional. We would like to use a tone to raise awareness to college students and young professionals that would slightly alter a consumer’s thoughts. The tone that we would like to use would be young, playful, trendy, and basic. The tone would push the young professional look and â€Å"Back to Basics† slogan around back to school shopping time. J. Crew does not have commercials so implementing commercials with a young, playful, and happy tone would be most effective. These commercials would include young, professional looking adults jumping and dancing around with popular music in the background. The actors in the commercial would be wearing a mixture of basic items and professional items that are in all different colors to make the commercial appealing to the eye and promote the basics that people may not have noticed before. The idea in this would be to make J. Crew’s advertising more like GAP’s and have it start appealing to more of the college kids and young professionals. GAP’s 2009 Holiday Commercial is the perfect example of the tone J. Crew should promote. Most importantly, these advertisements and commercials need to promote money savings (such as the student/teacher discount) and â€Å"Back to School Basics†. The most important things to a college student is saving money, and looking good while doing so. If J. Crew follows this newly thought out plan, they will accomplish just that! VIII. The Creative Brief J. Crew, specifically at Stonestown mall, is having difficulty reaching out to the college students at San Francisco State University. J. Crew is mainly categorized as expensive and for an older professional. By changing their advertisement strategies to have a younger feel, we hope to gain awareness of college students at SFSU. Our advertising plan will focus on college students and young professionals. These students will be mainly females and most will be seen as single. They will make about $12,000 annually or less, most with part time jobs and attending school full time. College students usually enjoy social gatherings and night events where they can show off their style. They are looking for long lasting quality in basic casual and trendy clothes. Most college students visualize J. Crew as classy and old professional clothing. The brand is seen as expensive but college students regard J. Crew products as being high quality. The single most compelling idea we need to communicate to our target market is that fact J. Crew allows college students to wear high quality and fashionable clothes, while saving money at the same time. J. Crew is prominently known for being a luxurious clothing brand with higher prices. But the brand has also basic clothing items for the typical college student on which they can get regular discounts. Our desired brand personality/tone of J. Crew should be a young, playful, and trendy How to cite J. Crew Company Analysis, Papers

Business Research Methods On Communicationâ€Myassignmenthelp.Com

Question: Discuss About The Business Research Methods On Telecommunication? Answer: Introducation The article written by Nardotto et al., (2015), has been conducted in the telecommunication market in UK to see the coverage of the market that the industry enjoys. Accordingly, a qualitative and quantitative study has been conducted to understand the extent of the industry in the UK market. The article authored by Jurisic Azevedo (2011), shows that the telecommunication sector in UK in 2000 has undergone a dynamic change with the advent of the mobile technology as the mobile telephony has experienced tremendous growth. Currently, telecommunication strives to be the most important sector in service marketing Financialwith a penetration rate of more than 100%. The study done by Caporale Spagnolo (2011), has come across the competitive strategies that the telecommunication sector in UK has taken up which is being highlighted by Porters Five Forces. The article written by Al-Debei Avison (2011), focuses on UK telecommunication aspect has also shown the penetration of internet in the ordinary UK households. The aspect of mobile internet has become quite important, and the advent of smartphones has given the phenomenon a boost. The telecommunication market has been flooded with services like a landline, mobile phones, the internet, mobile internet, data services and others. Discussion of common themes: Both the qualitative and quantitative study of the telecommunication market in UK has shown the penetration of the customer segment that the industry enjoys. The quantitative study done by Caporale Spagnolo (2011), has shown the wide network coverage, service availability and competitive prices that the industry offer to its customers. In the same manner, the qualitative study written by Al-Debei Avison (2011), has shown the greater bargaining power that the customers enjoy in the market. The qualitative study has shown that the UK market stands to be the largest per capita e-commerce market and the second largest online advertising market on a global scale. Again the quantitative study done by Jurisic Azevedo (2011), has shown that internet penetration amongst the UK population is considered amongst the highest globally. 80% of the population is found to have internet access, and the number of internet users on a daily trend has been on the rise. Again the study conducted by Nardotto et al., (2015), has been very benevolent of the fact that internet usage is quite advanced in the UK economy. Mobile internet has found a broad prospect in the UK scenario which is being upheld by both the qualitative and quantitative study of the management. Discussion of different themes: Besides certain similarities, there have been specified differences between the results of the qualitative and quantitative studies that have been conducted on the UK telecommunication industry. The qualitative aspect of Al-Debei Avison (2011), has been very specific about the role of the telecom operating organisations like Vodafone, O2, Orange, and T-Mobile whereas the quantitative study was done by Caporale Spagnolo (2011), has been regarding the overall aspect of the telecommunication industry like market penetration, internet usage and others. The qualitative study has dedicated a streamlined study on the competitive aspect of the sector along with the relevance of the different players in the industry which has been ignored by the quantitative study. The quantitative study of Nardotto et al., (2015), has been very specific about the growing trend and the proportion of growth that the industry experienced. Basically, the quantitative study has taken the initiative to show the excellent feat that the UK telecommunication industry. Contrarily, the qualitative study by Jurisic Azevedo (2011), has focused on the position of the customers in the market and the stronghold they had been in the market for a while owing to the advent of mobile telephony. So both the qualitative and quantitative study while focusing on the telecommunication industry has gone towards the different direction to provide a wholesome picture. Discussion of study limitations: The study conducted somewhat seems to be narrow as it has deliberately focussed on the aspects of telecommunication only. The study by Al-Debei Avison (2011), would have been more meaningful if it has been conducted in the context of the service sector. The study by Caporale Spagnolo (2011), has been imperative for the views of authors and in certain scenarios surpassed the real factors to hold on his perception. Though the study has been conducted on the landscape of UK, it has not specified the implications of the telecommunication sector in its various territories. The sample size considered for the study has not been enough as the number of samples is quite smaller than the requirement of the study. The study by Jurisic Azevedo (2011), would have been fulfilled with the inclusion of more such relevant samples which would provide valuable insight to the study of telecommunication industry in UK. Again the study by Nardotto et al., (2015), has given more importance to the qualitative aspect of the telecommunication industry leaving aside the quantitative elements of the study which would have provided a wholesome approach to the study. Discussion on further research directions: The study by Al-Debei Avison (2011), has definitely left scope for further introspect that could give a new dimension to the telecommunication industry prevailing in UK. Again the study done by Caporale Spagnolo (2011), has been conducted under a specified condition wherein the bright aspect of the industry has been shown. The study would have been more resourceful if the same had been done in a recessionary period. The study will have been more interesting if diverse scenarios have been considered. The study by Jurisic Azevedo (2011), conducted show different elements of the study resulting out of the qualitative and quantitative aspects. The diverse elements shown in this study puts the matter into a very ambiguous scenario. The results of the study by Nardotto et al., (2015), are not in proper place though the results of the qualitative and quantitative study show towards the same direction. The study, in this case, would have been more compact if a hypotheses testing could have been done to prove the authenticity of the research. References Al-Debei, M. Avison, D., 2011. Business model requirements and challenges in the mobile telecommunication sector. Journal of Organisational Transformation Social Change, 8(2), pp. 215-235. Barnaghi, P., Wang, W., Henson, C. Taylor, K., 2012. Semantics for the Internet of Things: early progress and back to the future. International Journal on Semantic Web and Information Systems (IJSWIS), 8(21), pp. 1-21. Battistella, C., 2014. The organisation of Corporate Foresight: A multiple case study in the telecommunication industry. Technological Forecasting and Social Change, 87(2), pp. 60-79. Caporale, G. Spagnolo, N., 2011. Stock market integration between three CEECs, Russia, and the UK. Review of International Economics, 19(1), pp. 158-169. Crawford, S., 2013. Captive audience: The telecom industry and monopoly power in the new gilded age. New York: Yale University Press. Jurisic, B. Azevedo, A., 2011. Building customerbrand relationships in the mobile communications market: The role of brand tribalism and brand reputation. Journal of Brand Management, 18(4-5), pp. 349-366. Nardotto, M., Valletti, T. Verboven, F., 2015. Unbundling the incumbent: Evidence from UK broadband. Journal of the European Economic Association, 13(2), pp. 330-362. Whalley, J. Curwen, P., 2012. Third time lucky? An exploration of Hutchison Whampoa's involvement in the mobile telecommunications industry. info, 14(2), pp. 17-41.